Bango says that its first integration on Google Play is now live. The first mobile network operator (MNO) to be connected is Telstra, the leading MNO in Australia.
Telstra subscribers using Google Play can now purchase digital content without resorting to sending SMS or the limitations of credit cards. Users now enjoy frictionless operator billing powered by Bango, paying on their phone bill, without the need to register personal details.
Bango says that various MNOs have approached it to use its payment platform to connect their billing systems to the Google Play store. This is the first such partnership to have gone live, reflecting the strong culture of innovation at Telstra.
Telstra’s director of consumer applications and services, Freddie Jansen Van Nieuwenhuizen, said the new service would make it easier for Australians to acquire the latest games and content for their mobile devices.
‘Aussies love their mobile apps. Telstra research shows that on average we download 36 apps each year and one in five of those are paid for. With more than 700,000 games, apps, books, movies and magazines now available on Google Play, including a wide selection of paid titles, many of our customers have told us they would like a simpler way to buy.’
Ray Anderson, Bango CEO, adds: ‘Android is winning the battle for smartphone market share. As user numbers soar, we will see an increasing flow of developer talent and compelling content channelled through Google Play. We’re expecting that operator billing from Bango will boost conversion rates and developer monetization. It’s a new weapon in Google’s armoury.’