MPW ISSUE 87 August 17 2006
News
Sarin: mobile technology a catalyst
Vodafone CEO Arun Sarin recently gave a keynote speech to business leaders at the British Museum to announce a commitment of £5m to the company's social investment fund.
Read More Idle-screen mobile marketing platform
Celltick Technologies has launched LiveScreen Media, the first platform to turn a phone's idle screen into an interactive mobile marketing channel. Celltick hopes LiveScreen Media will offer advertisers ...
Read More M-commerce hampered by consumer ignorance
A consumer research study conducted for LogicaCMG by Ipsos MORI shows that mobile operators could be losing revenue because more than half (58%) of mobile phone users do not know the make and the model ...
Read More Mobile search study key findings
The Mobile Marketing Association (MMA) has published the results of its first-ever mobile search study, which provides insights about mobile search habits and awareness among US consumers.
Read More Subway teams with MobileLime
MobileLime has partnered with 12 Subway franchises (owned by QSR Brands) in New York to market to preferred customers in real-time by offering alerts and discount coupons via customers' mobile phones. ...
Read More LUUP launches mobile donation system
A mobile payment system allowing Cystic Fibrosis charity CFUK to introduce mobile shopping and donation services has been launched by LUUP (MPW, 84, 86).
Read More Napster emerges into mobile
Napster and Ericsson have announced that SunCom Wireless, a wireless service provider in the south-east US and Puerto Rico and the US Virgin Islands, has agreed to offer the Napster Mobile music service ...
Read More Virgin Mobile 'Stash' card
With its predominantly teen and young adult audience in mind, Virgin Mobile USA is introducing a new tool for purchasing that also earns customers reward points redeemable for free airtime.
Read More Chase reaches milestones with 'blink'
One year after launching its 'blink' contactless credit card, Chase Bank, a division of JPMorgan Chase, has issued nearly 7m cards with blink to cardholders in Connecticut, Colorado, Delaware, Florida, ...
Read More KushCash rides P.R.O.
Secure Wireless Transfers Corporation (SWT) has completed a marketing and cross-licensing agreement for SWT's 'KushCash' to become the official payment system for the Pro Riders Organization (PRO).
Read More Mobile banking on the move in Hungary
In 1999, Hungary's biggest bank, OTP, was suffering from a very high level of card fraud, over three times the regional average of 35 basis points. It implemented MoneyGUARD and has since significantly ...
Read More Analysis
Most Europeans believe in a cashless society
According to new research from MasterCard Europe, half of debit card-holding consumers surveyed (52%) believe that Europe will be almost cash free within 10 years. Some 86% agree that the number of shops ...
Read More NFC Forum unveils technology architecture
The NFC Forum, whose directors include representatives of MasterCard, Microsoft, Nokia, Philips, Samsung, Sony and Visa and aims to advance the use of NFC technology, has unveiled its technology architecture ...
Read More Vendor Zone
PPI partners with Verrus for m-parking
Transaction processor, Payment Processing Inc (PPI) has partnered with m-commerce provider Verrus to offer credit card payment for parking service via mobile phone.
Read More Discover Network certifies ViVOtech
Discover Network, a business unit of Discover Financial Services and Morgan Stanley, has certified several ViVOtech readers, including ViVOpay 4000 and ViVOpay 3000 for use with Discover Network's contactless ...
Read More RFID revenue forecasts reduced
ABI Research has reduced its 2007 market forecast for RFID software and services revenue to $3.1bn, which represents a downward adjustment of approximately 15% from the firm's previous estimates.
Read More RFID reader shipments increase
The global market for RFID readers and reader modules grew to more than 35,500 unit shipments in 2005, according to new metrics released by ABI Research. In addition, the analysis reveals that reader ...
Read More M-music market to reach $14bn by 2011
Annual mobile music revenues will top $14bn worldwide by 2011, according to the latest report from Juniper Research, with Asia Pacific expected to contribute 40% by this time, Europe 27%, North America ...
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