MoreMagic Solutions announced that it has completed the certification process in the Western Union Mobile Vendor Program. Consequently, mobile operators who partner with MoreMagic and Western Union will be able to offer their subscribers the option to send or receive money through the global Western Union money-transfer system.
Western Union has certified MoreMagic’s mobile banking and payments solution m:Wallet, which enables mobile customers to receive funds directly into their mobile wallet. Those funds can then be used to pay for utilities, goods and services without the need for a bank account. m:Wallet also enables mobile operators to maximise the revenue potential of the mobile money system, while increasing customer loyalty through a comprehensive mobile money offering and significantly reducing churn.
Through certification, Western Union aims to reduce integration costs and accelerate go-to-market activities for banks and mobile operators by creating standard technical deployments. Once a bank or mobile operator using an mWallet contracts with Western Union to activate the Western Union Mobile Money Transfer service, its consumers will be integrated with Western Union’s core transaction processing system. This system supports Western Union’s global network of more than 386,000 Agent locations in over 200 countries and territories.