Australia and New Zealand Banking Group (ANZ) will shut down its m-banking service, M-Banking, from 14 May due to “very low use”, according to an article in ZDNet Australia.
ANZ’s general manager of online banking Barry Trubridge wrote a letter last week to customers, cited by the publication, which said that the service would be discontinued.
“The functions offered by ANZ M-Banking are available through other services, including ANZ TXT Banking, ANZ Internet Banking and ANZ Phone Banking, which are simple and more widely used by our customers,” Trubridge wrote.
Apart from the ANZ M-Banking service, the bank offers ANZ Mobile Banking, but this is only supported by the iPhone and iPod touch, according to ANZ’s website.
In the ZDNet Australia article, the bank stated, “We’ve found that only about 0.6% of our internet banking users use M-Banking, and most of what they use it for can be accessed from TXT or Internet Banking.”
The bank stated in the same article, “The major advances in smartphones has meant our customers want a service that is simpler and more useful than our current M-Banking service. While we have decided to remove the service, we are also investing in enhancements to our m-banking services that will deliver a better experience.”