Bangkok Bank launch m-banking

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Fiserv is now providing its Mobile Money service to Bangkok Bank. The bank is one of the only banks in Thailand using an international mobile banking solution.

Customers can now access Bangkok Bank’s internet banking platform, Bualuang iBanking, securely on their mobile phone, enabling them to view account information, pay bills, transfer funds and top-up their mobile phone account. The application is available in both English and Thai languages.

“The uptake of this banking technology demonstrates a significant shift in how banks across the world connect with their customers,” says Karen Campbell, executive VP, Bangkok Bank. “Customers in Asia are at least as demanding as their counterparts in Europe and the US – they need the portable banking tools to complement their busy, highly mobile lifestyle.

We recently observed a group of late teens in a focus group talking about how going to an ATM was too much effort for them – they expressed a need for total mobility.’

Thailand’s mobile penetration rate is greater than 80%, one of the highest in the Asia Pacific region, rapidly growing from 44% in 2004.