Visa Europe has confirmed that BBVA will be the first financial institution to launch the V.me digital wallet in Spain.
The BBVA wallet will launch a trial project in November 2012, with a full commercial launch to follow in 2013, making the wallet available to BBVA’s customers across Spain.
Mariano Dima, executive vice president, Marketing and Products at Visa Europe, said: ‘V.me is the new way for consumers to pay online, creating an easier, faster and more convenient shopping experience. We are delighted to announce BBVA as the launch partner for Visa’s V.me wallet in Spain and we look forward to rolling the service out to customers across the country.’
V.me offers a unique level of security as customer card details are not passed on to the retailer, a feature that encourages consumers to shop more online. The service also offers a fast one-click (on login) payment experience, allowing consumers to make easy online payments through the internet browser on a PC, laptop, tablet or smart phone. As a result, both consumers and retailers can benefit from all the security and scale of the Visa brand. The streamlined online checkout experience also means a decrease in consumer cart abandonment and in turn, an uplift in sales conversions for the merchants.
V.me by Visa plays a key part in Visa Europe’s future of payments strategy, reflecting the company’s continued commitment to payments innovation and to bringing new services to market that benefit consumers, members and retailers. The service will also launch in the UK in autumn 2012 and France soon after.