Blaze Mobile claims it has invented a new patent pending ‘smart’ sticker that enables information to be transferred in real-time between the sticker and a mobile device without the use of a carrier network.
With Blaze’s new sticker, when consumers make contactless purchases, the data is sent directly from the sticker to the mobile device, eliminating the need for a carrier network or WIFI. The sticker, which can be used on any mobile device, offers Blaze users real-time account information whether in a store, subway, transit station, airplane, or anyplace without mobile reception. The data transfer works in both directions, so the mobile device can also transmit information to the smart sticker without using a carrier network or WIFI.
This technology, says the company, offers unprecedented capabilities to the consumer. For example, consumers can use the Blaze sticker to easily store and select from multiple payment options, like credit, gift and debit cards. Furthermore, Blaze’s sticker offers a myriad of business options beyond mobile payments including remote access to buildings, cars or health care data, and increased data security because of the ability to remotely deactivate lost or stolen stickers.
This new sticker improves upon the original patent pending sticker concept that Blaze Mobile pioneered in 2006. Blaze’s first mobile payment sticker was introduced as a solution to the lack of NFC phones in the marketplace. The original sticker sent transaction data in one direction from the sticker to the POS terminal, and then traverses the payment network to the Blaze servers.
Blaze servers then deliver this digital receipt to the mobile device Over-The-Air (OTA) using the carrier network. This entire process takes only a few seconds, and is acceptable to most customers in terms of performance. A potential problem arises in situations where the wireless network is not available to immediately transfer the data, and the new Blaze sticker eliminates that limitation.
‘We are excited about the potential of this new smart sticker since it closely mimics the behaviour of NFC embedded inside a phone,’ explains Michelle Fisher, CEO, Blaze Mobile. ‘More importantly, it dramatically increases the number of potential NFC devices, and encourages consumer adoption of contactless payments. Manufactures of mobile hardware and software have announced plans to introduce more NFC devices in to the market, which we are excited about. Until NFC handsets become commonplace, our payment stickers are a free and easy solution for consumers and industry.’
The new Blaze Mobile smart stickers will be available during the first quarter of 2011. Consumers can visit www.blazemobile.com and request a new smart sticker for free.