C. Wonder launches with entirely mobile POS service


VeriFone announced today that its VeriFone GlobalBay Mobile POS and PAYware Mobile Enterprise solutions are being operated in C. Wonde’s stores as part of the retaile’s core focus: customer service at the most individual level.

Founded by investor and entrepreneur Christopher Burch, C. Wonder opened its flagship Manhattan store in October 2011, followed by three additional stores in New York and New Jersey with plans to expand in another 15 locations by the end of 2012. VeriFone’s GlobalBay solution is designed for seamless activation of mPOS at every new store.

‘C. Wonder is applying technology solutions to redefine 21st Century retail, including the unexpected benefit of not waiting in a long line at a traditional cash register,’ said Mattias Douhan, vice president of IT for C. Wonder. ‘Mobile point of sale frees up associates to assist shoppers at any place in the store where they are inspired to make a purchase.’

The mobile retail solution is also cost-effective because stores of this size typically rely on three to four fixed registers; but C. Wonder has deployed 15-20 Apple iPod Touch devices per store, each equipped with VeriFone’s PAYware Mobile Enterprise, increasing the points of payment and the volume of payment transactions. This represents a savings on hardware and expands selling space that would otherwise be occupied by registers.