As the UK economy throws itself headlong into being a cashless economy, almost three quarters (71%) of people in the UK are now
expressing concerns or dissatisfaction with having to use or handle cash to pay for goods and services.
Research* from WorldPay Zinc reveals that UK consumers are increasingly turning their backs on cash as a means to make payments, due to security fears and the inconvenience of withdrawing money.
Half of people (50%) feel anxious when carrying lots of cash, rising to 54% amongst women, and over a third (37%) dont like visiting ATMs to withdraw funds. Nearly a third of consumers (32%) would feel much safer if they didnt have to carry any cash on them at all.
The survey of over 5,000 consumers found that cash is increasingly being viewed as inconvenient and unsafe, particularly for transactions over the value of as little as £10. Over half (53%) of consumers surveyed feel that they have more protection on purchases made with debit or credit cards as opposed to cash, thanks to the protections provided by the Consumer Credit Act and Chargeback schemes for debit card payments.
As a result, consumers are carrying less cash on them than previously. 57% of people typically carry less than £20 on them, whilst two thirds (67%) have less than £30 at home. Almost half (44%) of people now use less cash than they did three years ago, with only 12% saying that they use more.
The survey also found that many small businesses and sole traders are already losing customers, revenue and reputation by not accepting card payments. 87% of consumers said they were more likely to spend more money per transaction when paying with a debit or credit card, as opposed to cash.
One in five (20%) of people surveyed admitted they had abandoned a purchase in the last year, due to the retailer or service provider not accepting card payment. Over half of consumers (54%) find it inconvenient when small businesses dont accept card payments and 72% of people are left with a negative impression of a business that fails to accept cards.
Mobile workers need to recognise that consumers are falling out of love with cash and, whether they are a window cleaner, beautician or photographer, they need to be able to offer a range of payment options, even when out and about, explains Geraldine Wilson, Managing Director of WorldPay Zinc
At a time when many small businesses are struggling to survive, embracing new payment methods and offering customers real choice can have a hugely positive impact, in terms of growing sales, increasing customer loyalty and freeing up time to take on more work.