Cellfire adds Safeway to its coupon program


Cellfire has expanded its nationwide digital grocery coupon program, adding Safeway to the list.

Cellfire digital grocery coupons are now available via mobile phone or computer, and redeemable at more than 1,500 Safeway stores nationwide under the banners of Vons, Pavilions, Randalls, Tom Thumb, Dominick’s, Genuardi’s and Safeway.

“Shoppers are spending more and more time online and we see electronic coupons loaded to their shopper card as a way to better serve our customers,” says Michelle Marian, VP, interactive marketing, Safeway. “As Safeway launches the new couponLink program, we’re excited to partner with Cellfire to offer our customers a unique way to save at our stores and online. Also, our customers who shop online at Safeway.com can now use the digital coupons, which are a new and exciting option for them.”

With the addition of Safeway, Cellfire bolsters its current distribution channels throughout the supermarket sector. Its relationships with leading consumer product manufacturers such as Colgate Palmolive, General Mills, Kimberly-Clark, and Unilever allow consumers to save on dozens of their favourite brands and for Safeway, help increase basket size and frequency to the store. High-value discounts are offered on numerous top products each month with Cellfire issuing new grocery offers every two weeks.

Consumers access the digital coupon service through an easy-to-use application that resides on their phone, through a mobile web browser or from any computer. New offers are added frequently and users can access the service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use.

“During this recession, there is no better time to offer coupons and do so in an effective and efficient way to help grocery stores drive traffic and build affinity,” says Brent Dusing, CEO, Cellfire. “We expect more grocery chains to make the same decision that Safeway has – to marry the most popular device of the 21st century, the mobile phone, with the most popular place coupons are used, the grocery store.

“With Cellfire experiencing redemption rates as high as 15 to 20% compared to less than one percent of paper coupons, mobile coupons have the power to reach consumers and drive them to interact and ultimately transact with brands,” adds Dusing.