Allied Payment Network, a provider of online bill payment services to the financial industry, announced that $2 billion-asset, City Bank Texas has launched Allieds Picture Pay mobile bill payment solution.
Allieds Picture Pay is a mobile point, shoot and bill pay application for smartphones, enabling City Banks customers to easily and securely pay any bill by taking a picture of the bill with their mobile device. Picture Pay is an added functionality to City Banks existing mobile banking app. More than 40% of City Banks customers utilizing its traditional online banking product have adopted the mobile app, higher than the industry average.
Through the app, a customer takes a picture of a bill with their smartphone, they enter the amount and payment date and the bill is paid. The technology reads the data from the bill and its built-in analytics confirm the biller. Then automatically executes through Allied Payment Network.
Picture Pay also streamlines the payment process by identifying and automating payee set-up, which has proven particularly helpful for customers non-recurring payments. Additionally, Picture Pay provides City Bank customers with the option to expedite payments for a small convenience fee, which eliminates more expensive late fees for customers and generates additional fee revenue for the bank.
As mobile payments become more prevalent, we felt like a traditional bill pay feature for smartphones could prove cumbersome, with limited adoption. We needed a bill pay solution that embraced the mobile platform to ensure our user experience met our customers evolving needs, says Jim SimpsonCTO, City Bank. By implementing Picture Pay, were able to achieve that goal with a unique offering that will set City Bank apart from other financial institutions in our competitive market.