Essar Telecom Kenya which operates under the brand ‘yu’, has tied up with Obopay for a mobile money transfer service. Called ‘yuCash by Obopay’, the service has Equity Bank as its banking partner.
Jayant Khosla, CEO-Africa for Essar Group says that they intend to ensure that the same platform will be utilized across Africa. The companies are currently focusing on building a countrywide network of agents, which will allow subscribers to transact from anywhere in Kenya, writes Diwaskar Chettri.
yu is the fourth GSM operator to be launched in Kenya. Essar Telecom Kenya, which is a joint venture between Essar, which has an 80% stake in the company, and Econet Wireless International. In August it announced a successful national network coverage rollout in Kenya in less than a year of operation, and has set a target of 2 million subscribers by March 2010.