New Zealand’s ASB has incorporated Facebook P2P payments into its mobile app.
From mid-July, Kiwis will be able to pay their Facebook friends without using a bank account number, regardless of whether they are an ASB customer or not.
‘Kiwis are increasingly engaging with friends, family and businesses through social media and on average they have more Facebook friends than the typical Facebook user globally,’ says ASB’s general manager brand experience & digital channels Anna Curzon.
‘We know from talking to our customers that they are seeking out quicker, more convenient, and safer ways to make payments that reflect their lifestyle. The next step in this evolution is being able to seamlessly make payments from their smartphone, using Facebook as a channel. We believe Facebook payments will be a popular addition to the range of payment options already available on ASB Mobile which include payments by mobile numbers and email addresses.’