Oberthur has launched a new Visa payWave contactless payment program with the People’s Bank in Tbilisi, Georgia.
The bank’s ‘Voyage Card’ combines contact ‘Chip and PIN’ payment with Visa’s payWave contactless payment application, enabling the cardholder to pay by placing their card in front of a reader. The card also offers MIFARE ticketing for use in public transport.
Combined with the visual impact of Hot Foil Stamping technology, the Voyage Card will offer the People’s Bank an effective marketing tool to create a ‘top of wallet’ card that will in turn improve customer frequency and loyalty.
The bank plans to issue cards to students and teachers in Tbilisi, a key customer segment for the bank to encourage the use of contactless technology, and plans to rollout payWave in pharmacies, railway stations, fast food stores, schools and universities. The MIFARE application also allows the user to purchase personalized e-tickets for use in Tbilisi’s public transport system.