The ‘Global Mobile and M-Commerce Trends 2011’ report points out global developments of mobile communication and m-commerce. For this purpose, 42 nations in different regions of the world were analysed using secondary market research tools. The results show that the major Asian markets are far ahead of their European counterparts when it comes to m-commerce.
It is expected that revenue from m-commerce will increase tenfold from 2010 to 2014 in the USA, where in 2011 the number of mobile internet users is predicted to reach more than 100 million. A similar trend is shaping up in Latin America, where according to predictions in 2015 more than 450 million people will use cell phones.
In the EU5 (Great Britain, Germany, France, Spain, Italy) more than 90 million individuals are expected to use mobile internet by 2015. In Germany an m-commerce boom is predicted spurred by the growing popularity of smartphones. In 2010, more than 20% of all smartphone owners used their device on a regular basis to search for product information. In Great Britain m-commerce revenue is expected to double over the next three years.
However, only a small percentage of the British population has previously used phones for their purchases. As demonstrated in the ‘Global Mobile and M-Commerce Trends 2011’ report, 10% of all consumers in France used m-commerce in 2010, while one quarter of mobile internet users made purchases using their phones in the first half of 2010. In Sweden 20% of the population accessed the internet with a mobile device.
Asian markets are leading the m-commerce trend In Japan almost 10% of all mobile internet users visited shopping portals using a phone in December 2010. In China m-commerce accounted for 6% of mobile internet revenue. Thailand was, – followed by Indonesia – the leading Asian country where most users intended to use m-commerce. Australia is also expecting a strong increase in m-commerce for 2011. In South Africa 40 % accessed the internet via cell phones in 2010.