GoPayforit launches m-payment service for online content


A new service from GoPayforit (MPW 139) has been launched to allow easier access to the Payforit and web Payforit technologies (MPW 118).

Now mobile application developers, blogs, WAP sites and websites can use GoPayforit to charge for content, membership, physical goods, or anything they may wish to sell.

Previously, online payments could only be completed using credit cards, Premium SMS or a dedicated service such as PayPal. However, these methods often proved to be complicated to set up and cumbersome for many potential customers, unlike the new Payforit system established by GoPayforit.

Using Payforit – the payment service supported by all licensed UK mobile operators – GoPayforit collects payment directly from the use’s mobile phone bill or available credit if on PAYG, meaning anyone with a mobile phone can now buy content on their phone or online.

The service works on any handset in the UK and across all networks. When accessed on mobile websites, users make a purchase in just one click, with no additional information that needs to be entered. It allows simple hyperlinks to the payments page and once the transaction is complete, it returns the user to the relevant page to receive their content.

Another key advantage is that the mobile websites which use Payforit find that the revenue split is similar to the 70:30 model offered by Apple’s iPhone App Store, but works on both mobile and standard web sites.

In comparison, credit card payment systems can be complex to set up, especially for smaller sites. For many sites testing the business model for payment, the time and effort to set up a credit card payment system isn’t worth the effort. On top of that, many potential customers don’t have a credit card, or are not signed up to the specific payment service the website wants to use.