ING pilots mobile phone app for card personalisation

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Dutch bank ING has trialled technology from US vendor Serverside that enables people to see what a customised card would look like on their mobile phones.

The bank used the app for a competition encouraging customers to put their holiday photos onto debit cards, with the chance to win €1000 in traveller’s cheques – writes Finextra.

The tool, used with a Nokia phone for the trial, enabled prospective cardholders to view how their card design would appear. Serverside says the application is ideal for generating ID cards in-branch and outdoor marketing events. The firm also says it can help banks sign up customers in countries without broadband infrastructure but good mobile coverage.

“Adding a mobile app to our card design and marketing platform extends the ways issuers can use our technology enormously,’ says Adam Elgar, president, Serverside. ‘The mobile marketing space is a massive growth sector and one that Serverside simply had to move into. Now, with a card designer that fits into your back pocket, issuers can market card customisation anytime and anywhere.”