Ingenico introduces m-commerce applications

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Ingenico has introduced the Ingenico ROAM suite of mobile applications – including ROAMpay and ROAMbuy – to help sales agents, mobile workforce professionals, and merchants reach and service consumers on their own mobile phones.

The applications result from a strategic investment Ingenico made recently to work with ROAM Data a US-based mobile application service provider. According to Ingenico, “ROAM’s patented technology enables it to be the only provider to dynamically deliver business and payment applications to nearly 200 million US customers, regardless of carrier on hundreds of different devices from smartphones to feature phones running J2ME and Brew”.

“Ingenico’s mobile applications work on virtually any mobile phone and allow merchants to leverage their existing investment in mobile technology without changing phones or networks,” says Christopher Justice, president, North America. “Mobile Commerce represents the ultimate convenience for mobile users to conduct business anytime anywhere. Our products provide a robust and agile mix of mCommerce services including credit and debit payment acceptance, mobile storefront, and customized enterprise business applications to end users.”

Ingenico ROAM offers merchants and mobile professionals complete freedom of choice to develop mobile commerce applications that work on the iPhone, BlackBerry, Google, and hundreds of other devices. Unlike static, device-specific applications that are costly and difficult to change, Ingenico ROAM is a scalable service that can be changed quickly and easily. For example, when Google released the nexus one phone, Ingenico had a working application released within two days.

“Ingenico benefits our bank and ISO partners by simplifying the sales message to the merchant. There are no complicated discussions about changing phones and carriers. Our partners gain processing revenue quickly and add value to their merchants by offering a unique suite of mobile commerce applications that can run on their existing devices,” continues Justice. “We’re making it easy for both banks and ISOs to enable their merchants to accept payments to gain a competitive edge.”