Kalixa set to disrupt global payments market

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Kalixa Group, a next generation payments company, unveiled a range of what it calls disruptive products in issuing, acquiring and acceptance that are set to roll-out across Europe, the Americas, Asia Pacific and the Middle East.

More than €100 million has been invested in designing and building Kalixa’s integrated platform to date. With products that cover virtually every area of the payments chain – from issuing and acquiring to acceptance – Kalixa owns its own ecosystem, meaning its customers only need Kalixa rather than a myriad of providers in the value chain. One integration, one platform and one company – Kalixa is able to take cost and complexity out of payments.Kalixa Pro Suite - mPOS, eWallet and Card_small

“Most merchants and consumers don’t know that up to ten different companies are involved in making or accepting a single payment, with each one taking a cut and expecting a return,” explains Ed Chandler, CEO of Kalixa Group.

“This is adding unnecessary cost, complexity and risk to merchant and consumer payments. In times of austerity, businesses with shrinking margins and consumers with lighter wallets simply cannot go on paying over the odds. Kalixa is here to disrupt this scenario. We intend to trim the ‘fat’ by removing the excess links in the value chain to make payments simple, seamless and secure.”

Market Challenges

Kalixa Pro WalletThe current macroeconomic environment means that merchants can ill afford to waste money. But the impact of the value chain isn’t limited to just cost. The fact that merchants have to work with numerous providers to enable even basic payment services means that the process is burdensome and complex. Control is also compromised as the ‘gaps’ between technology providers reduces intelligence and increases risk.

In an effort to offset these costs, merchants are passing them on to consumers who are unknowingly footing the bill without seeing the benefits. Making a payment abroad is a clear example of how consumers are stung with excessive and often hidden costs. By removing unnecessary links in the value chain, foreign exchange fees can be reduced by as much as 5%. Similarly, sole traders have spent too much time and money on cumbersome and complicated payments services that do not meet their needs.

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