A new initiative linking MasterCard, OTP Bank and mobile wallet
provider Cellum has been launched in Europe.
Unveiled at Mobile World Congress in Barcelona, the Cellum-developed OTPay is the first, third-party mobile wallet in Europe integrated with MasterPass which allows users to pay online with different cards registered in various electronic wallets.
The application will let consumers use their smartphone to make transactions at 30,000 online merchants worldwide, as well as for bill payment, prepaid top-up and person-to-person transactions. OTPay will not only be available to customers of OTP in its various markets in Europe: International consumers can also download and use the app.
“We are extremely proud to be the first to integrate a third-party mobile wallet to MasterPass,” comments Balázs Inotay, Cellum’s founder and chief visionary. “Being a partner of two of the most trusted brands in our region will dramatically increase the acceptance and use of mobile wallet solutions.”
“Cellum has always believed that interoperability was going to break the bottleneck of mobile payment. Apart from security and simplicity, this is the most important feature that we have to bring to the market,” Inotay added.