PayPal has pilot projects under development with 16 merchants intended to ease and enhance the shopping experience for their customers at approximately 17,000 store locations.
At retail chains that include Home Depot, Toys ‘R’ Us, and Guitar Center, PayPal is deploying payment terminals that let consumers pay by either inputting the same login and password they use for PayPal online, or by swiping one of three PayPal/MasterCard payment cards. Those cards include a debit card or prepaid card tied to a consumers PayPal stored-value account, or a PayPal Express MasterCard credit card issued by GE Capital Retail Bank.
PayPal promises future deployments, including one effort concentrating on making PayPal the mobile phone-enabled in-store payment of choice for consumers. PayPal is pilot testing a mobile app that allows consumers to click an icon on their mobile phone of a participating merchant before entering a store, causing their account information and photos to be displayed on a store cash register screen.
The clerk would identify customers by their photos and process their payments without customers having to present their phones. PayPal says the pilot projects will build on its mobile technology and loyalty program, letting customers earn electronic loyalty points they can redeem while using PayPal to complete a transaction at participating retailers.
Internet Retailer (12/20/12) Demery, Paul