Raiffeisen Bank launches m-banking in Europe

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Raiffeisen Bank Polska, a subsidiary of Raiffeisen International has deployed ‘VIP Mobile’ a next generation mobile banking solution.

VIP Mobile is based on the eLeader Mobile Banking platform. The user interface of VIP Mobile has been designed specifically for smartphones with Symbian and Windows Mobile operating systems, providing a completely new approach to user experience in m-banking.

It also extends the scope of m-banking to include advanced functionalities once only found in internet banking applications, giving the bank’s customers the freedom to conduct the full range of their common financial operations via their mobile handset in a very intuitive way. This is the first deployment of tailored mobile banking in Europe.

‘Our bank is a market leader in mobile banking in the region and has developed its mobile channel over many years, initially offering simple SIM-based software and later Java-based applications,’ explains Mariusz Glinski, head of electronic banking, Raiffeisen Bank.

‘If we are serious about m-banking, we have to accept that a ‘one-size-fits-all’ approach to mobile applications will only take us so far in today’s market. There is a lack of standards in a mobile world with tens of operating systems, user interfaces, internet browsers, screens and methods of data entry. To create truly usable applications we must take into account the characteristics of each type of mobile device. This is the only way to provide successful solutions which consumers really want to use on their handsets.’