In 2011, many positive signs demonstrate NFC is finally about to become successful. Numerous mobile network operators (MNOs), handset vendors, mass-transit operators, financial institutions, and other players are on the verge of launching NFC wide-scale projects.
The multiplicity of stakeholders triggers complex ecosystems, where companies have divergent interests, but need to find common grounds to support the technology take-off and commercial rollout.
As the NFC ecosystem is complex, there is a need for a Trusted Service Manager, an entity that plays a role of intermediary between all stakeholders. A part of this role is a technical interface between the Mobile Network Operators, the Service Providers, and other stakeholders on one side and the end-users on the other side. Another part of this role is to be the commercial interface between all stakeholders.
A Smart Insights Report ‘Trusted Service Manager (TSM) for NFC Market 2011’ covers the market opportunities and issues for TSM platform vendors and TSM operators playing both roles.
The report includes an analysis of the roles and relative weights of each stakeholder in the NFC ecosystem. This analysis, the positioning of each stakeholder has huge implications on the control of the whole NFC ecosystem, and the TSM is to be in a central position to arbitrate in this battle for control of the NFC ecosystem.
The report includes market forecasts covering the development of the NFC ecosystem (handsets, MNOs, financial institutions, etc.). It also includes specific market forecasts for TSM platform vendors and TSM operators.
Major findings from the report include: