UK Boroughs extend PayByPhone initiatives

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The UK’s Elmbridge Borough Council became the first local authority in the country to roll out Verrus UK’s new customer facing branding using the PayByPhone identity when it launched the service in eight of its off street car parks in Q3 2009.

One of only three local authorities in Surrey to introduce the concept of pay by phone, the service has been introduced at short and long stay car parks initially in Esher and Weybridge town centres as well as at the council’s two commuter car parks next to Weybridge station. These sites have added locally to the availability of the Verrus service which has also recently been introduced at South West Trains.

New signs and banners advertising the service in these car parks incorporate joint Elmbridge and PayByPhone branding. A new customer facing website www.paybyphone.co.uk is being launched to support the new branding and can be accessed directly from Elmbridge’s car park pages on its website: www.elmbridge.gov.uk/parking

Councillor, Elmbridge’s Portfolio Holder for Highways and Transport said: ‘ It was clear from user feedback that finding change for parking especially at our commuter car parks was

becoming an issue,’ comments David Archer, Councillor, Elmbridge Highways and Transport.

‘The PayByPhone service will mean people don’t have to worry about finding change and the top-up facility will give them peace of mind. We expect good levels of take up in Esher and Weybridge especially as many residents will be familiar with the service from trips to London.’