With PAYware Mobile Enterprise, VeriFone has answered UK merchants’ call for a cost-effective way to integrate mobile smart devices into the retail environment; allowing them to provide secure payment facilities anywhere in the store, without large-scale infrastructure investment.
The solution features VeriFone’s secure card encryption reader, which slots onto a smart device. Incorporating the smart card reader, EMV PIN pad and a 2D bar code scanner, this enables the smart device to quickly and efficiently perform card transactions as well as inventory control tasks.
Tony Saunders, marketing director of VeriFone comments: ‘PAYware Mobile Enterprise allows retailers to capitalise on the availability of low cost Wi-Fi smart devices transforming them into secure mobile POS systems complete with secure PIN pad and 2D barcode scanner. Able to integrate with the shop’s own payment system, transactions can take place wherever they are needed with ease.’
‘In the past, the high cost of traditional POS systems has restricted retailers to the till-point. With PAYware Mobile Enterprise, VeriFone has slashed hardware costs; making mobile checkouts accessible to a greater cross section of merchants. By exploiting stylish consumer smart devices, the solution will appeal to retailers who want to enhance their brand image and provide a ‘wow’ factor at checkout. It also opens up opportunities for retailers to develop complimentary value-added apps, such as loyalty, inventory and couponing programmes that can be loaded onto smart devices.’
VeriFone believes that the ability to offer payments anywhere in the store, using an innovative mobile POS, will offer retailers a new competitive tool to engage with the consumer and bring a significant sales advantage.