Virtual goods marketplace embraces m-payments


Woozworld, an online virtual world, has announced a partnership with m-payment platform provider Zong that will enable Woozworld users to buy virtual goods by entering in their mobile phone number.

Zong verifies payment by sending a secure PIN via text message to the user, who enters the number online to confirm and complete the transaction. Woozworld will also be integrating Zong+, whereby Woozworld users will be able to link a credit or debit card to their mobile number and charges the micro-transaction to their card through the same text message and PIN process.

“As a globally available payment platform powered by the tween-preferred medium of SMS, Zong was the natural choice for Woozworld,” comments Eric Brassard, CEO, Woozworld. “We expect the integration of Zong to have a significant impact on the conversion rate of purchases of user-generated virtual goods.”