Visa motors ahead with in car commerce

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Visa Inc., Pizza Hut and Accenture announced they are working together to develop a proof-of-concept connected car to test mobile and online purchases on the go.

The connected car is expected to feature Visa Checkout, Visa’s online payment service,

Visa, Pizza Hut and Accenture Develop Connected Car Commerce Experience
Visa, Pizza Hut and Accenture Develop Connected Car Commerce Experience

cellular connectivity, Bluetooth Low Energy (BLE), as well as Beacon technology deployed at Pizza Hut restaurants to alert staff when the customer has arrived and is ready to pick up the order. The integration of these technologies is being managed by Accenture.

“By 2020 it is estimated that more than 250 million vehicles worldwide will include some form of embedded connectivity1,” says Bill Gajda, senior vice president of Innovation and Strategic Partnerships, Visa Inc. “As the number of connected cars on the road increases, so does our ability to bring secure online commerce to consumers everywhere. We initially focused on a specific use case – ordering a meal on your way home – but we envision a world where consumers can seamlessly make many of their everyday purchases from the car.”

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