Vodacom launch M-PESA in Tanzania


Some 4.1 million Vodacom customers in Tanzania will soon be able to use their mobile phones to send money home and to loved-ones safely and securely with the M-PESA service. Vodacom planned to launch the service in Q2 2008 but regulatory issues have held the launch up.

The Tanzania-based arm of Vodacom has entered an agreement with local financial services provider BOA Bank Tanzania to provide Vodafone M-Pesa services to the latter’s customer base.

Under the terms of the partnership, prepaid and post-paid Vodacom users will be able to open M-Pesa accounts at BOA Tanzania branches, in addition to around 1,000 other agent locations in the country.

M-PESA was originally developed and deployed by Vodafone in Kenya, where the service has now been running for over one year, with more than 4 million active customers (MPW 112, 124). In Q1 2008, Vodafone launched the service in a second market, Afghanistan in partnership with the Afghani operator Roshan (MPW 112).