Widespread NFC adoption still two years away


Widespread adoption of contactless mobile payments is still at least two years away thanks to poor coordination between industry players, according to a survey from vendor Sybase 365.

The poll of 251 industry participants at the recent GSMA Mobile World Congress found that 76% believe mobile proximity payments using NFC technology is still at least 24 months away. With a range of stakeholders, including mobile operators, merchants, payment processors, banks and developers, all involved, 30% cite a lack of industry coordination as the main culprit for this delay. A lack of NFC readers at the POS was raised as a reason by a 26% of respondents and inadequate handsets by 25%.

Marty Beard, president, Sybase 365, says: “”Mobile channels such as SMS, browser and apps are already being implemented by merchants globally. The challenge facing NFC is how to make the consumer payment experience significantly faster and easier than it already is.”

This year’s conference in Barcelona was used by a group of the GSMA’s big player members to “commit” to NFC technology and bid to take the lead in a push for interoperability. Am