Zain has expanded ‘Zap’ (MPW 127, 133, 137), its award-winning mobile commerce service to the African nations of Niger, Sierra Leone and in the boundaries of a full commercial pilot in Malawi.
The move follows the successful launch of the service in Kenya, Tanzania and Uganda in February 2009 where more than 10 million people have already used the service.
Zap is the most comprehensive and accessible mobile commerce service in Africa, now serving over 150 million people in six countries on the continent, allowing them, in many cases for the first time, access to advanced financial services through their mobile phones. With this expansion, Zain is now the biggest mobile commerce operator in the world in terms of geographic coverage, enabled customers and service functionalities.
The mobile commerce service was introduced in these three countries in partnership with leading international banks, allowing Zain customers in Zap-enabled countries to use their mobile phone to: