Western Union Company and EnStream LP, creators of the Zoompass Mobile Wallet (MPW 132, 144, 145), have announced a strategic alliance that will allow Zoompass users to send domestic and cross-border money transfers directly from their mobile phones.
EnStream is a mobile-commerce joint venture company owned by Bell Canada, Rogers Communications and TELUS Corp., Canada’s three leading national wireless operators. Zoompass provides Canadians with an innovative way to send, receive and request digital currency within Canada using their mobile phones.
With the launch of the service later this year, Zoompass users in Canada will be able to send funds directly from their mobile wallets. Recipients will be able to pick up their funds in cash at more than 380,000 Western Union Agent locations in 200 countries and territories.
Zoompass users also will be able to send mobile-to-mobile transactions to subscribers of mobile phone companies with whom Western Union has launched the Mobile Money Transfer service. This includes Globe Telecom and Smart Communications in the Philippines.
The launch of the service later this year will mark the first time that Canadians can send cross-border mobile money transfers with Western Union. Mobile users can currently send and receive money within Canada using the Zoompass wallet application for the Apple iPhone, BlackBerry, Android, and other devices.
‘Western Union is an incredible partner to Zoompass, and together we are changing the way money moves around the globe,’ comments Robin Dua, president, EnStream LP. ‘International remittances are a logical extension of the Zoompass functionality, and they build on our vision to give every Canadian mobile subscriber the ability to send money to anyone, anywhere in the world.’
According to the Canadian Wireless Telecommunications Association (CWTA), there are approximately 23 million mobile subscribers in Canada, and roughly 75% of Canadian households have access to a mobile phone. In addition, according to a survey conducted in Toronto by Western Union in April 2010, 48% of international money-transfer senders said they were likely to sign up for mobile transaction services, and 17% would definitely use mobile money-transfer services. Many global migrants living in Canada send money home to countries like the Philippines, Jamaica, the United States and India.
‘Canada is an important send market for Western Union, and we are excited to add them to our list of countries that offer mobile money transfers,’ says Khalid Fellahi, head of mobile transaction services, Western Union. ‘This agreement with EnStream is an important component of our strategy to introduce new electronic channels to provide choice and convenience to consumers worldwide.’